Monthly Archives: March 2017

Ipsum Lorem – recognise it? but do you know what it means?

When looking at a competitors website we discovered that the “Meet the team” was unfinished, instead of readable text it was full of “Ipsum Lorem” Talk to anyone who has had anything to do with printing or graphic design and they will have heard of “Ipsum Lorem” yes, its latin but what is it about?

What is Lorem Ipsum?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Why do we use it?

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

Where does it come from?

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32.

The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from “de Finibus Bonorum et Malorum” by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.

The standard Lorem Ipsum passage, used since the 1500s

“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.”

Section 1.10.32 of “de Finibus Bonorum et Malorum”, written by Cicero in 45 BC 1914 translation by H. Rackham

“But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure?”

Unfortunately the text is often taken out of context and messed about and if you try a “Google transalte” it will just come back as rubbish which is what happens to the above latin text. Thats why we are quoting the Rackham translation. Obvioulsy Google translate has its limitations, a bit llike my really bad Latin I had to do at school.


What have you learned about the cloud from this?

Favourite cloud Myths

Image result for cloud myths

Everyone is using the cloud in one way or another but there are many misconceptions. Here we are looking at a few and for these examples we are basing our information on AWS, the biggest cloud provider owned and run by Amazon.

Myth number 1 – The cloud is highly available.

No it isnt. The internet comes down a pair of wires to your premises. This connects you through a set of locations to your cloud service. For example we looked at how many hops a simple link to Ireland takes. It left our office in Ipswich and it took 15 hops to get there. That’s 30 connection points it has to go through and an error on any one means you don’t get through. DataCentres are meant to be virtually bomb-proof yet even last week one of the biggest went down, or should we say up in flames. The list of failures is endless.

Even if your phone line goes then its no interest and no-phone service, even fibre comes down to the last few meters or kilometres as copper.

Myth Number 2 – The cloud is cheap

No it isn’t. The average cloud service costs you £9 a month, that’s the price for controlling your home, using Microsoft Office, doing your accounts or crm. The real cost is not per month but over five years so if you use 3 services that’s costing you £1,620. We know of a company that added up their cloud services over five years for five employees and were staggered at the cost of £22,000. There are many free services available and you can have your own server on site for a fraction of this cost.and

Myth Number 3 – My data is safe

Well yes and no, its and extra copy stored somewhere else but if you read the cloud terms and conditions, they don’t guarantee it and they recommend that you backup your data elsewhere to be safe. Just read the T’s & C’s that every cloud provider publishes, and be shocked.

Myth Number 4 – Using someone else’s computer

No you aren’t, you are using someone else’s servers and storage, which makes even less sense. Why rent a car or a house when you can buy one. – enough said.

Myth Number 5 – cloud = datacentre

Using the “cloud” doesn’t mean you have to use someone elses data-centre. The term was thought up as a marketing gimmick. The cloud symbol was used in flow charts to symbolise “a large somewhere”. In reality it means storage that is accessible using the internet. It can be a low cost server on your premises which can do all the cloud things such as accounts, email, crm, notes, files etc for unlimited users for around £20 a week.

Myth Number 7 – cloud is better than a licence.

Cloud users defend their choice, for example Office in the cloud costs £9 a month. For that I get five licences, the latest versions, works on anything and synchronised documents. Only the last is partially true. You get the licence for five devices for one user. That means only one person can use it at any one time on five different items such as a laptop, phones and tablets.

You get all the updates with a licence copy that over five years costs 3 times less. Yes you get the latest version but with one issue every three years its no great loss when the changes are minor, besides no-one ever uses all the facilities.

Yes the cloud version of office works on everything but so does the free version of Microsoft Office online, the salesman didn’t tell you about that? Yes there is a free version of Microsoft Office that meets most users needs.

Everything is synchronised., Yeas it is but you can use all the free services to get the same synchronisation.


There are so many free programs, free storage and low cost servers that you don’t need to buy a cloud version, you can save a shed load of money by being a savvy buyer and not believing the cloud hype. Cloud salesmen dont give you access to any of the free or paid for alternatives, wondered why, well if I tell you we could make five times more money by selling you the cloud, would that answer it?